A summer
beverage brand
Campaign photography, creative direction | one season
Pl. 01Three glasses, one blossom on ice. The product is thirst, not the bottle.
Photography, Diner Media
A seasonal drinks range going into summer with a catalogue of packshots and nothing anyone would stop for. Everything looked cold and correct, and nothing looked wanted.
Shoot the weather instead of the product. Salt, sand, heat, a melon carried down to the water. Would you eat this melon if you saw it thirsty on a hot summer day? Right. That is the point.
One trip produced a season of images: campaign stills, vertical film, and enough frames to carry the feed from June to September without a single repeat.
Pl. 02Carried, not styled. The hands stay in the frame on purpose.
Photography, Diner Media
Pl. 03Time sells. A single fruit on wet sand, left long enough to cast a shadow.
Photography, Diner Media
Project facts
- Industry
- Food and beverage brand
- Scope
- One week of weather, a season of campaign and social imagery
- Services provided
- Food photographyDigital marketingSocial media management
A season of images from one week of weather.