A kitchen,
photographed as people
Photography, creative direction | two shoot days
Pl. 01Head down, whites on, between two services. No pose was asked for.
Photography, Diner Media
A kitchen with a serious team and a brand that showed only food. The room had a character nobody outside it had ever seen.
Spend two full services inside, shooting hands, pans and posture in black and white. Photograph the work rather than the result, and let the plates appear only where the people put them.
The portraits now open the website, run the recruitment posts and carry the press kit. Applications went up, and the account stopped reading like a menu.
Pl. 02Copper and steel, warm light, an hour before doors.
Photography, Diner Media
Pl. 03The food appears where the team put it, not where a stylist did.
Photography, Diner Media
Project facts
- Industry
- Restaurant, hospitality group
- Scope
- Two service days, portraits and pass photography for brand and social
- Services provided
- Brand filmsHospitality marketingBrand storytelling
A brand is the people who make it, photographed honestly.